Social Performance of Organizations Essay Example | Topics and Well Written Essays - 1000 words

Social Performance of Organizations - Essay ExampleApple Inc. is an American metrical footd multinational company with its headquarters in Cupertino, California. The company performs in a highly competitive market and is engaged in the designing and exchange of consumer electronic goods like iPod, iPhone, iPad. Apple Inc. provides products that argon unique and has a great youth appeal. The focus remains on targeting the young population since the youth argon more inclined towards social networking, music and entertainment. For its superb marketing techniques, Apple Inc. was awarded 2012 CMO Survey Award for Marketing Excellence (Moorman, 2012).In the world of business, there are many external factors that contribute towards the successful performance of a company. Government intervention in the form of laws and regulations has a strong impact on the operations and management of Apple Inc. For instance, the laws and policies set up by the UK government act as limitations and constr aints in the manner in which companies market their products. There is Sales of Goods stand for 1979 which states that products that will be sold in the market should be according to the specifications mentioned in promotional advertisements. For instance, Apple Inc. deals with electronic products like iPhone, iPad, smartphones, tablets, personal computers and so on. To take in market share over its competitors, Apple cannot exaggerate or promote features that do not exist in its products. Another law is Data security department Act 1998 which enforces the rights of customers to protect their private information like address, contact number, age etc from unfair use. For instance, a company must garner permission from customers before move regular newsletters or future offers to them. Also, a company cannot store data of consumers longer than necessary. This is applicable for Apple Inc. since customers are purchasing products from them.The target customer base is another external factor that largely rules the performance level of