Victor Frankenstein Monster Essay - 1409 Words

In Frankenstein, by Mary Shelley, Victor Frankenstein creates a creature, stronger and better than humans in every way except his looks. After Frankenstein abandons him, the Creature meets the De Lacey’s, a nice little family that indirectly teach him how to read and write. In truth, the Creature only becomes a monster after the hatred that Felix, one of the De Lacey’s, shows him. Before, he had done nothing wrong, but afterwards, all he did was fall down a slippery slope. When the Creature first started living near the De Lacey’s, he was innately good and humble. He believed that they were greater than him and could not understand why anybody would look as sad as the De Lacey’s seemed. All he wanted to do was make life better for them,†¦show more content†¦Since the De Lacey’s were such superior beings, the Creature believed that all influence that would come from them would be positive and greatly help him to develop and become accepted b y all humans. The Creature is innately good and so he spends all of his time dreaming about how he would, â€Å"first win their favor, and afterwards their love.† The De Lacey’s are the Creature’s first step into being accepted by all humans, and all he can think about is being affected by them to become more like them in order to finally be regarded as a human and live happily. The Creature was so innately pure when he first moved in near the De Lacey’s house that he could not possibly conceive man s idea of doing evil. The Creature could not believe that man, as amazing as it is, could feel something as disgusting as revenge. He believed that there was no way that someone could be driven to such an extent that they would feel the need to kill someone else. These wonderful narrations inspired me with strange feelings. Was man, indeed, at once so powerful, so virtuous and magnificent, yet so vicious and base? He appeared at one time a mere scion of the evil principle, and at another as all that can be conceived of noble and godlike. To be a great and virtuous man appeared the highest honour that can befall a sensitive being; to be base and vicious, as many on record have been, appeared the lowest degradation, a condition more abject than that of the blind mole or harmless worm.Show MoreRelatedVictor Frankenstein Monster Essay1248 Words   |  5 Pagesmemorable Gothic story of Frankenstein, by Mary Shelley, greatly emphasizes the incredible creation of Victor Frankenstein’s monster, which greatly distinguishes her publication from others of its generation due to the monster’s unique characteristics and expressions of personality. The monster is known to cause destruction within the lives of Victor and his family, but these actions seem to have a justified cause. Within Shelly’s exceptional novel, the horrific monster is intentionally displayedRead MoreVictor and the Monster are Reciprocals in Frankenstein Essay522 Words   |  3 Pagesthe novel Frankenstein. One of these themes is that the monster and Victor are reciprocals. They were always and always will be linked. They are related in many different ways. In the following paragraphs I have mentioned four of them. One of these ways is that they are both isolated from society. The monster is isolated because of his physical features. Because he is ugly he is a social outcast. Victor isolates himself twice in the novel, when he is creating his two monsters. The firstRead MoreThemes Of Alienation In Frankenstein1294 Words   |  6 PagesThrough Frankenstein by Mary Shelley as well as Skim by Mariko Tamaki and Jillian Tamaki, themes of alienation are projected throughout both texts. Frankenstein in comparison to Skim is one that must look over the different mediums used to portray ideas , furthermore, it is important to focus on the themes of exclusion and alienation present within both texts. In this essay, I will discuss themes of alienation throughout the two texts Skim, as well as Frankenstein with the consideration of: PetscheRead MoreFrankenstein by Mary Shelley1093 Words   |  4 PagesShelleys tale Frankenstein. On the other hand, J. Michael Bishops, essay Enemies of Promise   on the other hand promotes and boast sciences achievements. However, Mary Shelley presents her point of view subtly yet very dramatically, which is much more effective than that of J. Michael Bishop. The dramatic story Shelley creates becomes a part of the reader, therefore holding the readers attention. Shelleys essay is less concrete therefore wont bore the reader. Shelleys essay is also more effectiveRead MoreThe Monster Is Responsible For The Death Of Many People911 Words   |  4 PagesFrankenstein Essay A monster is responsible for the death of many people. Who is more sinful? the monster himself, or the creator of the monster? Although the monster is the sinful murderer, the creator has evaded his responsibilities of containing the monster he has created. Thus, making the creator the more sinful advocate. In the book â€Å"Frankenstein†, written by Mary Shelley, Victor Frankenstein, a young, curious man filled with aspirations to create a living monster has accomplished the unthinkableRead MoreAnalysis Of Mary Shelley s Frankenstein 1343 Words   |  6 PagesThe following essay is a book review of Frankenstein, which summarizes and evaluates the story. The purpose of this essay is to describe the two important qualities, which are the overview of the plot (including the characters of the book), and the book’s strengths as well as weaknesses. Frankenstein was written by Mary Shelley and is about a young man named Victor who creates his own human through multiple ty pes of science. The novel is about the monster’s journey in understanding where he cameRead MoreDiscuss the Significance of Father Figures in Frankenstein1703 Words   |  7 Pagessignificance of father-figures in Frankenstein Frankenstein is a story of science gone dreadfully amiss. Shelley offers depth and meaning to Frankenstein by presenting (sometimes covertly so) insinuations of failed father and son relationships littered throughout the story. The most obvious relationship in this story is that between Victor Frankenstein and his monster, however, there are other characters in the story that present themselves as father-figures. In this essay, I will endeavour to discussRead MoreHarold Blooms Analusis of Frankenstein Essay693 Words   |  3 PagesMary Shelleys Frankenstein to find true meaning. Throughout his essay, he gives answers to the lingering question of who the real monster is. He also paints a clear picture of a major theme in the novel, the Romantic mythology of the self. Through reading his essay, it opens up new light to Mary Shelleys novel. It gives new meaning to the monster and his creator. Basically Harold Bloom begins his essay by explaining how Frankenstein to most of us is the name of the monster rather than hisRead MorePortrayal Of Women In Frankenstein1096 Words   |  5 PagesMary Shelley s Frankenstein is one of the most iconic classic works of fiction from the nineteenth century. Frankenstein tells the tale of Victor Frankenstein’s creation of a living monster. Contrary to popular belief, the monster was not given a name by Frankenstein and is only referred to as â€Å"the monster† throughout the story. While it may seem like a simple, classic horror story on the surface, when analyzed more closely, Frankenstein reveals not only many mythological and religious referencesRead MoreFrankenstein as a Gothic Novel Essay1332 Words   |  6 PagesTragic wanderers, ominous atmosphere, symbolism, and themes: these are elements of a Gothic novel. Though Mary Shelleys Frankenstein, written in the early 19th century, certainly contains many components of a Gothic novel, can it be correctly grouped under that genre? A definition of a Gothic novel; according to Tracy, is a description of a fallen world. We experience this fallen world though the aspects of a novel: plot, setting, characterization, and theme (De Vore, Domenic, Kwan and Reidy)

Does Vaccine Cause Autism - 928 Words

With so much evidence to disprove that vaccines cause autism, why is this still a question in our society? Thanks to the media continuously covering stories about mothers who have children with autism, and celebrities who support the unlink of autism causing vaccines. A reason brought up often when talking with an anti-vaccine person, is that the side effects of vaccines are being covered up by big business. When looking at reasons why a big corporation or the government would do that, there isn’t a lot to reason with. Large corporations and the government need it’s people to run correctly. The common working class is the foundation of any successful business and the higher ranking people make sure that they(the higher ranking) can keep the people working for them. Without the working class, production lines would stop and be shut down, cutting the profits they make annually. If a large number of those people(the working class) is sick, dying, or already dead, they woul d also lose profits. If they make a luxury good, such as perfume, expensive shoes, and even cars, their annual sales will plummet if a large enough portion of the population gets sick since the families will be paying for hospital bills instead of vacations and other unneeded necessities. It’s not in the interest of big corporations therefore, for the working class to risk their lives and their children’s lives against something that could have been prevented. Comparing two factories, say factory A has atShow MoreRelatedThe Mmr Vaccine Does Not Cause Autism873 Words   |  4 Pageschildren’s chance of getting autism. Studies have shown following the measles-mumps-rubella (MMR) vaccine children become diagnosed with autism. Parents are risking bringing back diseases that before vaccinations killed and threatened the lives of many people. The MMR vaccine does not cause autism, because the doctor who published the first study about this theory has since lost his medical license, many more studies have proven the correlation is a myth, and Autism Speaks, an autism advocacy organizationRead MoreVaccines Do Not Blame Vaccines For Children?1271 Words   |  6 Pagesautistic it is blamed on vaccinations. Autism comes from genetics also, so why not blame vaccines for making people short too? If parents do not blame vaccines on their kids shortness, why blame vaccines for autism?. For years there has been controversy about vaccines causing autism in children. The vaccine scare originally started when there was a report in 1998 on how the MMR vaccine can cause autism, which was later dismissed as false (Rao). The MMR vaccine is a vaccine that is used to protect againstRead MoreAutism Spectrum Disorders784 Words   |  3 PagesIntroduction Autism is the main form of autism spectrum disorders (ASD). Autism is a developmental disorder that is manifested in problems with communication, impairment of social functioning, and repetitive behaviours. According to the fifth edition of the Diagnostic and Statistical Manual of Mental Disorders (DSM-V), ASD diagnoses must meet four different areas of criteria. There are three symptoms of deficits in social communication and interaction across contexts, four symptoms of restrictedRead MoreThe Vaccine And Autism Controversy1179 Words   |  5 PagesVaccine and Autism Controversy Many parents are skeptical about getting their children vaccinated because of the fear that it may cause autism. The question of whether vaccines cause autism is still a controversial subject among many citizens today especially parents. Some citizens argue that vaccines are not safe and could potentially cause autism. Parents believe that vaccine caused their child to develop autism because autism symptoms become apparent around the same time that children were gettingRead MoreVaccines And Autism : Do Vaccines Cause Autism?1231 Words   |  5 PagesPseudoscience? I. Vaccines Autism Do Vaccines cause Autism? II. Abstract Do vaccines cause autism is a question that has been bouncing around for over twenty years. The increase in the number of diagnosed cases of Autism Spectrum Disorder has increased significantly and due to the impact this has in people’s lives several studies have been done in an effort to determine the cause. More specifically the MMR, Measles, Mumps, and Rubella, vaccination has been accused of being the cause of autism. This accusationRead MoreThe Effects Of Autism On Children With Early Signs Of Autism1517 Words   |  7 Pages For years there has been many speculations conveying that some vaccines, particularly Measles, Mumps and Rubella (MMR) causes signs of autism. Many compelling concerns have been formulated from parents of children who received vaccines and associated noticeable changes in their children with early signs of autism. Autism is a neurodevelopmental disorder that affects the behaviour and cognition of children (Quinn, 2014). Autism impairs communicatio n, interest and repetitive patterns of behaviourRead MoreA Research Study On My Annual Flu Vaccination1042 Words   |  5 Pageseffects these vaccines could have on their children. This lead me to my quest on finding whether or not vaccines hurt society more than they helped. The first step I took in my expedition was increasing my understanding of vaccines and how they functioned. Luckily, since my major is microbiology, I have taken some courses that have given me a foundation to understanding vaccines. By simply googling how vaccines work, I found the CDC’s article thoroughly explaining the fundamentals of vaccines. BasicallyRead MoreThe Vaccine Court and the Autism Test Case, Written by Lauren L. Haertlei1085 Words   |  5 PagesVaccines and Autism: Is There A Link? Haertlein, Lauren L. â€Å"Immunizing Against Bad Science: The Vaccine Court and The Autism Test Case.† Law and Contemporary Problems 72 (2012): 211-32. EconLit. Web. 16 Feb. 2014. â€Å"Immunizing Against Bad Science: The Vaccine Court and the Autism Test Case,† written by Lauren L. Haertlein, deals with one of today’s most popular controversies; vaccinations causing autism in children. Haertlein’s article gives insight into the history of vaccine litigation andRead MoreVaccine Requirements : Vaccine Requirement Rights1149 Words   |  5 PagesAshley Chavez-Muniz Breonna Thompson Krystal Egbuchunam Ms. Anderson 5 May, 2016 Vaccine Requirement Rights I. Introduction â€Å"For just a few dollars a dose, vaccines save lives and help reduce poverty. Unlike medical treatment, they provide a lifetime of protection from deadly and debilitating disease. They are safe and effective. They cut health care and treatment costs, reduce the number of hospital visits, and ensure healthier children, families and communities† (Berkley). Parents believe thatRead MoreThe Anti Vaccine Movement And The Vaccine1620 Words   |  7 Pages The Anti-Vaccine Movement Although the MMR link to autism is one of the most recent anti-vaccine incidences, the anti-vaccine movement didn’t begin with the suggestion that MMR caused autism. Previous vaccine scare incidences arose prior to the 1998 study on MMR that fueled more anti-vaccine sentiments. Offit (2011) claims that the modern American anti-vaccine movement began when a documentary titled DPT: Vaccine Roulette, aired on April 19, 1982. The documentary questioned the safety and effectiveness

Yahoo Strategic Management Report Free Essays

string(33) " as well as targeted placements\." Yahoo! : Business on Internet Time Group 2: Aaron Duke Alejandro Reynoso Erin Moon Sophia Benevento February 21, 2012 Dr. Jay Lee GM 105 California State University, Sacramento Executive Summary Yahoo started out as a hobby between two Stanford students, Jerry Yang and David Filo, and turned from a simple website with categorized information to a powerful navigational tool for millions of users. It generated millions in revenue and helped shape the way the modern-day internet is used, both in terms of streaming information and streaming revenue. We will write a custom essay sample on Yahoo Strategic Management Report or any similar topic only for you Order Now The U. S. military first used the internet in the 1960s as a way of safeguarding against centralized information. Decades later, it was used as a tool to help researchers share informaiton. In the 1990s, HTML language was created to help read documents easier. Within a few years, browsers, portals, and internet service providers (ISPs), along with the low price and easy access to computers had connected the world and the internet was born. As Yang and Filo created a way to monetize the traffic created by the popular Yahoo portal, the attractiveness of the Yahoo model helped propel the global reach of the internet, and brought about intense competition, new tools, new models of monetization, and the need for new strategy. When using Porters five forces model to analyze the portal industry’s attractiveness, it is clear that attractiveness is low. The bargaining power of suppliers is high, bargaining power of the buyers is low, threat of new entrants is high, start-up costs cause high barriers to entry, alternative edia allow the threat of substitutes to be high, and the potential for revenue has saturated the industry with competitors. This competitive environment rapidly changed since Yahoo was first created. There was virtually no competition and it was able to quickly secure large market segments. Using a strategy of simplicity, independence and strategic partnerships, Yahoo created a user-friendly point-of-ent ry for consumers to find information on the internet while making millions of dollars. Yahoo led the portal industry from 1994 to 1998, during which its market capitalization grew to $30 billion. In 1999, the industry began to change further as mergers and acquisitions consolidated power. Media companies, ISPs, browser companies and content providers were merging and acquiring each other in a flurry of moves in order to retain competitive advantage. The strategy of independence that brought Yahoo success needed to be reevaluated. In an environment with such volatile and intense competition, what strategy should Yahoo implement? As leader of the internet portal industry, Yahoo’s position, both in terms of its external environment and internal resources and capabilities, should be exploited in order to bring about above-average returns. Both the Industrial Organization (I/O) and Resource-Based models of above-average returns can be utilized. It shows Yahoo to be in a favorable position and the tools needed to effectively create new partnerships that will secure market share and long term profitability. Further, A SWOT analysis shows that Yahoo has strong brand image and opportunities for strategic partnerships, even though as first-mover in the industry, it lacked a long-term strategy and is threatened by intense competition. The story of Yahoo shows that a company’s strategy must always be evaluated for effectiveness in terms of its current external environment and its internal resources and capabilities. While effective strategy early on may bring about a favorable position in the industry, competitive forces will cause a company to seek out new strategies, new partnerships and new models in order to remain competitive and profitable. Background Jerry Yang and David Filo created the portal Yahoo in April of 1994. It was originally used as a hobby to track web addresses sent to them by friends. They were students at Stanford, but they gave up their education to focus on running Yahoo. Jerry’s Guide to the World Wide Web was created by Yang and Filo as a guide to navigate though the web. These web sites were sorted into a database and thousands of users began to use their service. Yahoo officially became a business on March 5, 1995. They hired Tim Koogle as CEO, as well as a staff of six people which eventually grew. Yahoo’s operations had three separate departments: property development, marketing and sales, and international. Property development focused on production and engineering. Marketing and sales handled corporate marketing, business development, and sales. They also had customized Yahoo pages in 18 countries, which was run by their International departments. Yahoo was located in Silicon Valley, and they offered five main services (properties) to consumers such as navigation, community, personalization, e-commerce, and international. Navigation allowed consumers to find information. Community offered an address book, email, chat, and message boards for consumers. Personalization allowed users to personalize their web pages and e-commerce offered shopping and other online sales. International properties were designed for those in different countries and had each country’s language and local content. By 1998, Yahoo had an estimated 100 million connected consumers, 167 million page views per day, and a market value of $30 billion. By 1998, they had an increased revenue for 1. 5 years. Industry Evolution The Internet was first used in the U. S. Military for defense in 1960. In 1986, the National Science Foundation used it for transferring research files and exchanging electronic mail. In 1991, Hyper text markup language (HTML) was created by Tim Berners Lee. This language allowed documents to link to one another through a host computer, and people could view graphics, audio and text. In 1994, the first internet browser was created. This allowed people to view web documents easily. Navigation sites, called â€Å"portals,† soon followed. Portals had two types of consumers: non-paying users and paying companies that wanted to advertise. Portal companies typically made revenue through advertising, and they often paid for information that would be exclusive to their site, such as news and sports. Click-thrus and referral fees made up a majority of their revenues from consumers, as well as targeted placements. You read "Yahoo Strategic Management Report" in category "Essay examples" During the 1990s, personal computers began to sell quickly for home use. Computers were sold with modems, software, a browser, and a way to access the internet. The two browsers that were commonly used were Netscape and MSN. Portals could be chosen by the consumer, but they often came included on the computers. Consumers also chose portals based on habit, quality of information, and brand. Access to the internet was usually done through the phone company, and later high-speed broadband was offered through cable providers. Internet usage began to increase at a fast pace and soon there were millions of people using the internet daily in many countries around the world. Industry Attractiveness Using Porter’s five forces model, we conclude that the bargaining power of the content providers varied depending on the relevance of the information. The bargaining power of suppliers of unique information, such as popular real-time news or sports, was high. Some of the portals paid companies a monthly rate up to $50,000 for information. However, that bargaining power of other suppliers of information such as specialized content, which was less crucial to the portal, is moderately high. This could range between $2,500 to $20,000 per month. Nevertheless, some of the smaller content providers would receive free placement in exchange for their information. Overall, the bargaining suppliers of the most important information is very high. Technology and labor were also suppliers. The threat of new entrants to the industry is high. However, the capital requirements in order for a new entrant to compete is also very high. During the first few years after Yahoo was launched, many other entrants decided to enter the market. There would be even more entrants in the next few years. Yet, most of the companies that compete against Yahoo are not making money, they are actually losing money. There are many substitutes in the industry that users may prefer to use instead of a portal. Portals considered themselves to be media companies and not just a search engine. Some of the substitutes of portals are television, newspapers, movies, magazines, and even other non-portal websites. In addition, the bargaining power of major paying customers, those who want to advertise on the portals, is very high. In spite of this, the bargaining power of small paying customers is moderate. The smallest orders of advertisement were $1000. But all of the deals where typically negotiated. Moreover, the competitive rivalry is very intense. The only two portals who were making money in 1998 are Yahoo and AOL. However, AOL was not only a portal, it also provided internet access, which provided the majority of their income. Yahoo was the only portal that was not also an ISP and was still profitable. In summary, the overall attractiveness to enter the industry is very low. The industry is saturated with many different types of competitors, and the start up cost for a new entrant is extremely high. Performance and Strategy When Yahoo invented the first internet â€Å"portal,† it also created the internet portal industry There was virtually no competition and it was able to quickly secure large market segments. It had the â€Å"blue ocean† at its feet as it created new demand in an uncontested market. Yahoo saw the value of creating a user-friendly Internet portal before anyone else. By moving quickly and efficiently, Yahoo was able to negotiate, and frequently dictate, pricing with partners which led to large amounts of revenue. Yahoo’s performance has been very effective, resulting in positive revenue gains leading to profitability in 1998. Yahoo chose a strategy based on forming strategic partnerships that simply added value to the company. They decidedly chose not to merge with other companies in order to retain full control of operations. This way, Yahoo executives were able to take full advantage of both its position and revenue streams and reinvest into the company. This would create value-adding â€Å"properties† and services and thus stay ahead of the competition. The strategy that Yahoo implemented proved very successful. This strategy was one of simplicity and independence compared with their other competitors. They had a maintained a business plan that was developed in 1995 and a one-year operating plan that showed their financial goals and top priorities. They did not have a detailed marketing plan. The employees worked in close quarters, although the structure of the firm was hierarchal. Employees worked in cubicles to save costs. Yahoo was the only portal, aside from AOL, to post profits in 1998. AOL’s profits were significantly larger than Yahoo’s due to the fact that they generated large amounts of revenue as an Internet service provider (ISP). By selling access to the internet, AOL gained revenue from both Internet use and access, while Yahoo generated revenue only from internet advertising. In 1998, it seemed that Yahoo was trending toward losing market share to AOL because would have been wise to invest money into becoming an ISP, however as we have seen, the dominant ISPs have become companies like ATT and MCI, companies that control the means of communication, namely the phone lines and satellites. Yahoo has kept their basic strategy. Yahoo possesses in-house expertise in engineering. All in all, their strategy has been very successful until 1999. Mergers Acquisitions of Competitors There were many mergers and acquisitions in the portal industry during 1998 and January 1999. Media sites such as Disney and NBC were partnering with portals such as Infoseek and Snap to gain a competitive advantage and market share. Internet service providers were also acquiring portals with the hopes of gaining more consumers and increasing their profits. For example, the service provider @Home acquired Yahoo’s main competitor Excite, while AOL acquired the very popular Netscape. The internet and portal industry was new for the public in the 1990s. Although there were billions of dollars being spent in e-commerce and by advertisers, the portal industry had only a few years of data to compare when creating a new strategy. Many companies relied on analysts’ predictions for revenue, which may not have been accurate. The strategies ranged from ISP’s hosting portals, media company mergers with portals, and portals acquiring numerous smaller businesses. While some of the strategies seemed to make logical sense, the only two portals that created a profit in 1998 were Yahoo and AOL. The problem with many of these acquisitions and mergers was the amount of money that was being spent at the risk of their stakeholders, particularly their capital market stakeholders. For example, @Home paid $6. billion for Excite, but only a few years later, @Home filed for bankruptcy (Source). These internet service providers and portals had a first-mover advantage so they were able to gain a large market share. Increased competition brought about mergers and acquisitions which consolidated power within fewer companies, in hopes of gaining more of a competitive advantage and greater market share. A Strategy Change ? Koogle and his team were aware of the intense competition in the external environment and considered it’s options. Though they were successful and profitable, they were unsure of the future. Their strategy was basic and they had used one business plan, which never changed. They were an independent company, unlike some of their competitors. The management at Yahoo should continue observing the market and begin to create a new business and marketing plan. The portal industry is growing and becoming fiercely competitive, and with Yahoo’s main competitor Excite flaunting their slogan, â€Å"Still with the same old Yahoo? † they should consider changing their strategy. Their high stock price has allowed them to hire some of the most skilled engineers. This, along with capital has allowed them the option to either â€Å"make† or â€Å"buy† companies. Partnering with other businesses that have interest in their company such as ATT, MCI, Time Warner, and News Corporation may be good options. They also have the capital to acquire Geocities, which is another internet portal. They can also negotiate exclusive distribution deals with personal computer makers such as Compaq, Gateway, HP, and IBM in order to secure market share and increase its customer base. Yahoo should adjust their strategy because as their competitors continue to partner with other firms, their customers will likely choose to advertise with these larger companies and they risks losing millions in profits. The best option for Yahoo would be to approach News Corporation and negotiate a possible media partnership in the future. This will allow Yahoo to gain more consumers while leaving them with control of the company. It is not wise to sell because Yahoo has an estimated worth of $30 billion, and their rival Excite had just sold for less than $7 billion. (I/O) Model of Above-Average Returns Yahoo invented the internet portal industry. In 1994, the external environment of the industry was void of economies of scale and barriers to market entry. There was no need for diversification or product differentiation, and there were no other firms to compete with. Yahoo had a simple strategy that capitalized on its first-mover advantage, its access to top engineering talent in Silicon Valley, and its vision that focused on creating a user-friendly entry point for the internet. This simple strategy was sufficient for above-average returns in the early days of the industry, but as the internet evolved and industry competition increased, Yahoo realized it needed to reevaluate their position in the industry in order to continue enjoying the same above-average returns. External Environment: Several mergers and acquisitions had consolidated ISPs, portals, media companies, and content providers. Yahoo had was the only portal not in talks with a major partner. †¢ Attractive Industry: Yahoo is still the largest portal in the industry. This position makes the industry attractive, however the growing competition makes the position unsecur e. †¢ Strategy Formulation: Yahoo can no longer survive on its own. Its partnership with telecommunication giant ATT is losing strength as ATT looks to provide customers with web content, no longer needing the content provided by Yahoo. Yahoo needs to partner with traditional media companies, secure more distribution deals with computer companies, improve technologies that would enhance the speed and usability of their search engine. †¢ Assets and Skills: Yahoo has a reputation for independence and tough negotiations. Moving forward, executives will need to be able to build and maintain relationships with potential partners. Yahoo currently has access to the top engineering and management talent in Silicon Valley. Strategy Implementation: Meet with executives from telecommunication, traditional media, and personal computer companies with the goal of creating exclusive partnerships. This will boost brand recognition, increase customer base, increase market share and profitability. Building and maintaining these relationships will lead to future growth. Resource-Based Model of Above-Average Returns It was necessary for Yahoo to also evaluate their internal environment. Resources and capabilities were essential fo r the success of the company, as well as a competitive advantage, strategy formulation and implementation, and an attractive industry. Resources: Yahoo has the top engineering and management talent in Silicon Valley. It has a popular product with a loyal customer base. It has financial resources, a market capitalization valued at $30 billion. †¢ Capabilities: Yahoo was able to secure the position of industry leader, secure distribution deals and valuable partnerships, and create an internet portal that customers widely valued over the competition. †¢ Competitive Advantage: Internally, Yahoo’s resources and capabilities exceeds that of its competitors. Superior talent, better vision of what a portal should offer, and effective execution all contributed to Yahoo’s early success. However it needs to combine its resources and capabilities through strategic partnerships in order to maintain its competitive advantage. †¢ Attractive Industry: As the leader in the internet portal industry, Yahoo executives can exploit opportunities to merge or form partnerships with any number of major industry companies. †¢ Strategy Formulation and Implementation: Yahoo’s early success is attributed to its executives utilizing its talent, industry position, partnerships and financial resources. Management needs to direct these resources and capabilities toward strategic partnerships with traditional media and personal computer companies in order to create value-adding partnerships, boost brand recognition, increase customer base, and increase market share and profitability. Building and maintaining these relationships will lead to future growth. The use of both the I/O model and the Resource Based Model are crucial for Yahoo to analyze and use as they formulate their strategy for earning high profits. SWOT Analysis When analyzing Yahoo, it is clear that they have many strengths. One of their main strengths is their strong brand image compared to their competition. Yahoo is currently the second biggest business in the industry both in the United States and globally after Google. Also, Yahoo was the first business to enter into this new industry, with it’s portals, commonly known as search engines now. In addition, Yahoo built many strategic partnerships. These strategic partnerships were negotiated by the business development staff at Yahoo. One example of a strong strategic partnership was teaming up wit ATT in order to combine Yahoo! s services with access to the Internet. Yahoo also had a few weaknesses. Yahoo was lacking a long-term strategy, and their unwillingness to embrace the changes in the industry. They also did not offer Internet access like other portals such as AOL and MSN. The company had many opportunities. For instance, they had the opportunity to do strategic acquisitions or partnerships with other companies in order to ensure that th eir leadership will not be taken away by other companies that were involved in mergers and acquisitions. Additionally, Yahoo had the opportunity of the growing online advertising market. Expenditures for online advertising grew from $0 in 1994 to $2 billion in 1998, and they were expected to keep growing exponentially. A third opportunity that Yahoo had is to keep expanding to more countries. Yahoo had international properties in 18 countries, but there are many other countries where Yahoo can keep expanding. The threats that Yahoo was facing were the very intense competition and government regulations. As the Internet industry evolved, regulations became more strict and the government becomes more involved. References Cnet. Feb-21-2011. http://news. cnet. com/2100-1033-273689. html How to cite Yahoo Strategic Management Report, Essay examples