Abstract for Choices, Values, and Frame Essay

breeding 2.2Kahneman,D and Tvesky, A. (1984), Choices, values, and frames. Ameriacn Psychologist, 39 (4)AbstractThis article discuss when consumers feel a certain price which is bringing the loss sooner than the income, they atomic number 18 more sensitive to price. Consumers are feeling a certain price more live-effective manner and the early(a) a less cost-effective. They leave accord the cognitive psychological evaluation to exhibit a completely different personal attitude and determination do. Economic decision making speculation has always been that people are fundamentally rational animal. However, human beings have irrational features in many aspects. One of the most attract somebodys attention example is calling the framing effect In this effect, the positive or negative way to make a decision has had a dramatic effect on subsequent choice. The researchers raise that integration from the decision system of emotional preference were potential causes of framing effec t. With the potential risk benefit choices get hold of to pay the cognitive effort than defined benefit choice however, determining the damaged choice and risk selection potential damage to pay cognitive effort is the same.There are 2 fundamental analyze principles for rational choice theory dominance and invariance. Dominance can be defined that labor movement A in the worst case is recrudesce than project B, project A should be accept. Invariance requires that human describe selectivity problem for the same thing that depart draw the common preference. Framing effect can be divide two types positive and negative. The positive frame shows risk-averse preference for gains. On the other hand, the negative frame shows risk- seeking preference for losses. In addition, in mental accounting, money can be attributed to the different types of account which cannot replace each other. pack are always divide verbotencomes into different mental accountings and use decision value and ex perience value, in order to evaluate the results whether can be accepted. practiceTo discuss the cognitive psychology effects our daily life, I get out give aexample of rent or buy a set up in Sydney. If we want rent a house or apartment in Sydney which have two bedrooms, a living room and 2 bathrooms, gibe to my experience, we need to pay 600-800 dollar each week. Most of us may not feel pressure to rent an apartment for one or two years. If we spend 20000 or 30000 as down payment which is use for purchase an apartment. I think we could be hesitating. We analyze that purchase a apartment is better than rent in order to sound one or two years in some place. We are pass oning spend less to live although we make sure loss 600-800 each week. However, it leads to a value of experience, and this experience value effect our decision. Finally, we would rather to rent an apartment although we know it not a rational investment.Reading 8.3AbstractThis article point out that the exercise of power in the process of development and implementation of organizational entropy systems are very expensive and time consuming. Accordingly, the theory of sociology of translation provides corresponding solutions for the organization. According to the theory, there are two important features in the problemastisation. Firstly, actor or assort should more specific in a general problem to incur a mental to solving. Secondly, actors should be defined identities in a plan that will use their skill and experience precisely. The author point out an example that senior coiffurer enjoy the IT program and analyze it to use reducing cost as a new tool. In addition, most of the consultants believe that organizations should make clear position, future goals and behavior before implement IT strategy. Meanwhile, consultants also believed that IT system is enormous significance strategy for organizations lead to successful. For another example, IT consultants try them best to make sure prob lematisation steady. The successive problematisations build an exercise of power and prevent other alternating(a) problematisations from getting onto the agenda of the project team.In conclusion, the author clear ups the problems in the nurture technology process in the theory of concepts. Consultants adopted the theory ofsociology of translation to solve organizations problem. Discuss the nature of the relationship between external management consultants and customer or user groups. The author considers the other resource management role and derivative access to its knowledge and skills, such as an important exercise of power relations.ExampleERP (Enterprise Resource Planning) Enterprise resource planning system is basing on information technology. The use of information technology implementation of enterprise supply chain management, in order to realize scientific management of each link in the supply chain. ERP integrates information technology and advanced management ideas b ecome the modern enterprise mode which reflecting the era of enterprise reasonable allocation of resources. It maximizes the creation of friendly wealth and become the cornerstone of corporate survival. In the company, the general management mainly includes three aspects production control (planning, manufacturing, logistics (distribution), procurement, inventory management) and financial management (accounting, financial management) three systems are integrating and the importance of human resources constitutes the primary module of ERP system. The ERP system of business each module refinement, split, forming a relatively independent parcel system and the seamless connection, so that the enterprises of different scales can be freely combined according to need and make enterprise resource optimization configuration.Reading 1.3AbstractThe author claims a general make a strategic relate to several aspects. This article points out that your teammates or colleagues making decision wi ll affect on yourself. Namely, the title of this article interpreting up and looking around. Firstly, looking up is a basic human nature in any situation. In other words, when you meet a more experience and knowledge person (such as your manager and your boss) make a strategic, and then making decision follow how he/she would act. Secondly, looking around is one of your opinions. When you work with your teammates or colleagues, you will find out how they deal with problems and what they make decisions. Thenyou will follow their opinions to deal with yourself problems.The author also points out that decision- making paralysis always effect on everyone no matter you are middle manage or even the top manager and CEO. When face with a problem, human minds always goes blank. They want to find a solution to solve the problem. If not, they will look for someone to control the burden. On the other hand, they will afraid to make decision in any situation because they dont want the decision bring fail. Most of managers suffer from anxiety that colleagues will find out their incapability. There is important problem that makes a rational strategic not just managers duty, it also relate to companys structure and the project. Manager always are demanded to make a decision quickly which based on information transmits from primary levels. However, the information not particularly correct that leads to some wrong decisions in that situation. Obviously, the manager who makes the wrong decision in a organization should take the blame and be fired. This situation always happens in many companies. The author claims that a outstanding managers should have a rational analyze and quick view abilities.ExampleIn my experience, when I worked at an international land sales company, my manager receives a project to help a China company find an office. Our team receive the order which needs a 300 work place in shanghai CBD. Firstly, we should make a research to find out whether a desi rable square. Our manager makes a decision to ask some building manager which is located in shanghai CBD. Finally, we find a suitable place for the China Company. However, when we check require with the company, our assistant told us we get wrong squares that is 400 . So our manager has to afresh contact to the building list. Fortunately, we found a 90 near the former one. Our manager decides to connect the two work place to reach 400. We successfully completed out proletariat on time.